In a world where a lot of transactions happen online, it’s only natural for a business to take the leap from billboard advertising to digital marketing. It is not simply a trendy marketing tool but is, in fact, one of the most effective marketing strategies to date. 

 

Digital marketing has allowed businesses to surpass their typical marketing limitations and generate immense profits from online leads. It’s the advent and advancement of technology that have allowed businesses from all over the world to flourish.

 

This then begs the question: how exactly does digital marketing work?

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What Is Digital Marketing?

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Digital marketing is simply the practice of promoting one’s business using digital devices and technology. If you are marketing your product or service through mobile, laptop, or the internet, then that counts as digital marketing. 

 

While digital marketing comes with methods expressed online, other forms of advertising, like digital displays, are more likely considered traditional marketing. So, differentiating them out lies in if they’re advertising online or not.

 

Digital marketing can range from something as advanced as automated email marketing initiatives to something as simple as the type of content you choose to upload on your website. 

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Why Is Digital Marketing Important?

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Digital marketing is important because technology is at the core of today’s society. As a result, if a company is not willing to change and keep up with the digital innovations in the advertising field, it risks being left behind by its competitors.

 

An omnichannel digital marketing strategy allows businesses to collect valuable insights into the behaviors of their target audience. It also opens the doors for new methods of customer engagement that can help increase customer retention.

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Types of Digital Marketing

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There is one key goal of digital marketing. However, there are different ways to get there. Let’s take a closer look at the major types of digital marketing strategies.

 

• Search Engine Optimization (SEO)

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The first thing everyone does when they are considering purchasing a product or service is to look it up on Google. Once the results of the search are shown, customers usually find what they’re looking for on the first or second page. Rarely do you see anyone make it to the third page. 

 

This is where SEO is crucial. Building an SEO-friendly website is one of the most important things in digital marketing. If your website isn’t optimized to be friendly to search engines, you won’t generate any exposure or leads to your business.

 

Organic website traffic is something that needs time, effort, and patience to generate. If you don’t want to pay to get your website on the top results, then SEO is the solution. 

 

• Website Marketing

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One of the biggest marketing assets of your business is your website. This is where your potential customers can easily find what they’re looking for and make the final purchase. 

 

Since the typical buyer spends a considerable amount of time scrolling through your website before purchasing, you need to make the user experience as positive as possible. This includes making sure that they can easily find the product they’re looking for without experiencing any lags. 

 

When creating a website, you need to make a good impression. This is why designing the graphics and the layout of your business is important, too. RedFox Media offers great graphic design services, with a creative team that’s responsible for making the final design as effective and impactful as possible. 

 

• Social Media Marketing (SMM)

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One of the most trending and effective digital marketing tools is social media. You can never underestimate the power of millions of people hanging out on one platform and seeing your ad on their scenes. 

 

With the number of social media users still continually rising to this day, it can be overwhelming to think about how much exposure your business can get. This platform is your opportunity to not only promote your business but to properly engage with your audience as well and build a community. RedFox Media can help you make the most of your SMM strategy and drive more traffic to your website, leading to more sales. 

 

• Affiliate Marketing

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This type of digital marketing involves hiring a brand ambassador to endorse your product or service and engage with potential consumers. Social media influencers or individuals known in the digital marketing world can be paid to promote your business to a large audience. 

 

• Pay-per-click Advertising (PPC)

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This form of marketing refers to every time a user clicks on your ad. With each click, you must pay a certain amount. This is the quickest and easiest way to drive traffic to your web page. Although it may not be organic, it’s still important, as organic traffic can sometimes take a while to bring in.

 

Redfox Media also offers digital ads solutions. The team at Redfox Media doesn’t just run your ads but they also make sure that the core message of your brand is clearly communicated while making sure it’s visually appealing and encourages action.

 

• Content Marketing

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Content marketing is one of the most effective digital marketing strategies, according to experts and professionals. Content marketing is what allows you to build your customer base and brand and drive interest toward your business. This type of marketing is basically interaction with the customers to promote your business and convince them to purchase. 

 

Content marketing includes videos, ebooks, infographics, social media posts, and the like. Redfox Media has a team of professionals who can help you generate content that builds your brand’s authority and establishes your company as an industry leader.

 

• Email Marketing

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Although email marketing isn’t the primary source for leads, it’s still essential because it’s how you can communicate with customers who already like your products and services and ensure that they continue purchasing from your business. 

 

This form of marketing produces loyal customers who wouldn’t think twice about repurchasing from your business. Businesses typically use email marketing to send promotional offers, weekly newsletters, and updates about their products and services. 

 

Whether your business involves offering accounting services, serving food, selling real estate, or providing dental services, digital marketing is a great way for you to gain more customers and allow your business the chance to grow and scale.